top sales books
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Why This is Still a Great Selling Sales Book After 10 Years
- January 28, 2016
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
Pete Caputa, VP at Hubspot, wrote a really great article about the 3 sales books that are must-reads for salespeople, why, and Baseline Selling was one of the three.
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Epic Debate on the Science of OMG’s Sales Assessment
- March 9, 2015
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
In my opinion, that very conversation is now the ultimate, defining conversation comparing the science behind OMG’s award-winning sales assessments, to gut instinct, faith, intuition and experience. The conversation explored whether or not the science was accurate, valid, predictive, consistent, and reliable. The contrarions weighed in, the know-it-alls spoke up, and eventually, the supporters arrived in droves. If you read only one article/discussion on sales selection tools in your lifetime, this must be the one. Read and Join the discussion here, but I warn you, it contains a LOT of very compelling and highly-charged reading.
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United Airlines Uses Customer Service This Way to Impact Sales
- June 26, 2014
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
Customer service has a very important selling role. Their job is to solve a customer’s problem and do it in such a way that the customer forgets about the problem they had and remembers only how well and painlessly their problem was solved and how nicely they were treated in the process. When companies screw this up, customer service has succeeded in UNSELLING a customer. It isn’t rocket science, but it does reflect poorly on recruiting, selection, management, onboarding and training.
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SPIN Selling and Miller Heiman Compared to Baseline Selling
- April 28, 2006
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
A reader asked me about my book, Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball, and how it compares with SPIN Selling and Miller Heiman’s Strategic Selling. Both books – SPIN Selling AND Strategic Selling are good; but neither of them are selling systems or processes.