win rate
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My Key to Building a Strong, Sustainable, Sales Pipeline
- April 16, 2025
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
Building a strong, sustainable pipeline requires not only commitment and discipline from salespeople, it also requires commitment and discipline from their sales leaders who cannot allow them to give up, give in, or take short cuts. While excellence involves advanced sales training skills, extended practice sessions and coaching, the desire to improve is the most important element.
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Executive Leadership is the Key to a Lasting and Successful Sales Transformation
- April 6, 2025
- Posted by: Kurlan & Associates, Inc.
- Category: Understanding the Sales Force
A customized and optimized sales process should be a tipping point but most companies screw up the opportunity by believing that after the introduction to the sales team they are done. Unfortunately, it is only the beginning, not the end, and unless there is proper governance on required changes, nothing will actually change.
Sales Transformation occurs with Sales Process, but only when there is Governance on the associated requirements.
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Use a Custom Sales Process to Increase Sales by More Than 28%
- April 3, 2025
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
I could wax poetically about the many benefits of a sales process/scorecard that meets the requirements for sales best practices but suffice to say that with proper customization, integration into CRM, introduction to the sales team, utilization, governance and coaching in the context of your sales process by sales leadership, I can guarantee the following outcomes based on four decades of experience with such things:
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How To Double Your Sales Pipeline in 30 Days
- March 31, 2025
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
Most salespeople who entered sales more than fifteen years ago and had to prospect for new business, have forgotten how to do it and if we are being honest, may not have been very willing or effective at this when they were expected to prospect.
Most new salespeople never had to make cold calls as that was delegated to BDRs and SDRs who have universally sucked at prospecting, averaging just 1.5 new meetings scheduled per week.
Yes, it’s that bad.
What’s worse is that most companies don’t consider pipeline quantity and quality the biggest challenge in the sales organization! Most would say it’s the low win rate or the percentage of opportunities that stall in the pipeline. Why do you think that is?
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6 Benefits From Incorporating C2MPE in Your Selling Efforts
- February 10, 2025
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
You could say that the Philadelphia Eagles showed up for Super Bowl LIX with tremendous urgency to win. You could also say that the Kanas City Chiefs made it clear that they lacked that same urgency.
While the single most important thing for salespeople to achieve in a discovery call is urgency, you can’t tell a prospect that they have urgency, you can’t manufacture urgency, and you can’t fake urgency.
Urgency arises from a combination of the following five factors which together, I call C2MPE:
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How to Get Ready for Quota-Busting Sales Success
- January 18, 2025
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
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Is BANT a Sales Process or a Man-Made Disaster?
- January 15, 2025
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
Last week, I noticed that people are still using this archaic and overly simplistic sales qualifying process, and too many are still writing about the benefits of BANT (Acronym for Budget, Authority, Need, Timing). The first page of a Google search revealed 10 articles were written about BANT in 2024 alone.
How is it that in 2024, people are still hailing BANT as a relevant sales tool?
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3 Keys That Determine the Length of Your Sales Cycle
- November 2, 2024
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
It’s easier to sell value when there is urgency.
It’s easier to reach the decision maker when there is urgency.
It’s easier to sell value to the decision maker.
It’s easier to create urgency when you are talking with the decision maker.
They are inter-related milestones and they are game changers.
Let’s explore three scenarios:
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How Practice Can Increase Sales and Commissions by 33%
- July 9, 2024
- Posted by: Dave Kurlan
- Categories: Uncategorized, Understanding the Sales Force
According to data from more than 2.5 million salespeople assessed by Objective Management Group (OMG), only 72% of all salespeople are committed to their sales success and if we look at the largest population – the weakest 50% – only a little more than half of that group are committed. Why would they practice?
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10 Reasons Why You Can’t Outsell an Incumbent
- June 7, 2024
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
When the strategy is correct, the messaging can be perfected.
When the strategy and messaging are correct, the sales process can be optimized.
When the sales process is optimized, the sales tactics will work.
Stop winging it. Stop struggling. Stop losing.
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