winning business

  • New Data: Top Salespeople are 7562% Better at Winning RFPs

    • March 13, 2024
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force
    mission critical

    RFPs aren’t going away, and there are two ways that salespeople can approach them, the companies that write them, and the people associated with them:

    Passively – in this capacity, they are nothing more than facilitators, waiting for an RFP to drop in their inbox, so they can get it off to the folks who write the proposals.  When complete, they email the proposal back to procurement and hope to win.
    Proactively – in this capacity, they regularly meet and develop relationships with the appropriate CxO’s and Sr VP’s of manufacturing, engineering, design, IT, IS, Finance, Marketing, HR, R&D, Operations, Facilities, Fulfillment, Distribution, Sales, Learning and Development, Enablement, and any other organizational head they might possibly sell to.  They become a resource, an asset, a partner and not only help to write the specifications of the next RFP, but write the specs in such a way that they are the only company that can win the business.

    It seems obvious, doesn’t it?  Option 1 is stupid and Option 2 is brilliant.  But if option 2 is so brilliant and obvious, then why do so many salespeople become so defensive and dug in to option 1?

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  • The Bob Chronicles Part 5 – Bob Can’t Win This Argument Over a Sales Core Competency

    • June 22, 2021
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    OMG has assessed more than 2 million salespeople and measures their sales capabilities in 21 Sales Core Competencies.  While some might not like their scores, most salespeople agree with our findings because they are extremely accurate.  However, there is one competency of the 21 that causes salespeople to dig in, disagree, and push back.  Today I will explain the competency and share yesterday’s conversation with Bob.  For new readers, and those who don’t remember, Bob tends to get himself into trouble and is representative of all weak salespeople.

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  • A Properly Constructed Sales Process Can Help You Experience the Euphoria of a Walk-Off Win

    • June 15, 2021
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    The walk-off win in baseball, the buzzer beater in basketball and the field goal with no time on the clock in football are all terrific metaphors for certain types of wins in sales.  Some deals are sure things from the get go and others stand no chance of going your way.  However, some huge opportunities are truly nail-biters and could go either way.  When those opportunities are finally decided and you win, they too are euphoric.

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  • Is Selling Difficult or Easy? It All Depends on Your Definitions

    • April 2, 2013
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    Difficult selling, with its challenges, gives way to easy-to-achieve outcomes.  Easy selling, while avoiding challenges, causes difficult-to-achieve outcomes.  See my definitions below…

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