- March 18, 2015
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
Next week, I have a special treat for my readers. I will post an article that features my least read articles of all time – sounds very exciting, doesn’t it? While I was looking for the least read articles, I consistently came across a whole bunch of my articles that were related to music. I found enough to create another article series. By the way, do you know about my article series? If you scroll down the left-side panel of any article on my Blog, you’ll come to a section where the heading is KURLAN ARTICLE SERIES. You will find 21 series of articles and my personal favorite is the one where I Compare Salespeople to Children. In the past 10 years, I have written 33 articles with a tie-in to kids and not surprisingly, they are almost always about my kid at various ages. Anyway, I just realized that I already have a series on Music and Selling, but it’s missing a few articles that should have been included there. So check out that series, and then read these articles too:
When are Salespeople Too Old to Sell Effectively? 10 Conditions
Can the Beatles Help You Close Big Deals?
Mastering Sales and Sales Management
The Impact of Coaching Salespeople and Sales Managers
Top 7 Reasons Why Ineffective Salespeople Get By
Trigger Events – The Anatomy of Sales Wisdom
Professional Sales and the All-Star Jazz Performance
Music is all around us and you can’t escape from it if you wanted to. But there’s a lot you can learn from music, and music can definitely help you sell! Music can set the mood, get you pumped, calm your nerves, or provide a great example. Lyrics can make great positioning statements, be used to tell a story, or be used on slides. Rhythms can help with pace and set a mood. Music can be used to introduce you, a subject, or a point. You can use music in the background of a presentation.
Mostly, you can use music to help your audience relate to you. Everyone loves music and if you use a bit more music and a lot less of you talking, you can’t help but be more successful!