- July 19, 2017
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
You’ve heard it all before – but not quite this way.
The one thing you need in order to have a successful sales force is CRM.
The one thing you need in order to have a successful sales force is a powerful Inbound initiative.
The one thing you need in order to have a successful sales force is a customized sales process.
The one thing you need in order to have a successful sales force is lots of leads. Really?
The one thing you need in order to have a successful sales force is targeted marketing.
The one thing you need in order to have a successful sales force is a custom scorecard.
The one thing you need in order to have a successful sales force is outsourced calling.
The one thing you need in order to have a successful sales force is an in-house BDR team.
The one thing you need in order to have a successful sales force is a custom sales playbook.
The one thing you need in order to have a successful sales force is a sales force evaluation.
The one thing you need in order to have a successful sales force is ongoing sales training.
The one thing you need in order to have a successful sales force is sales coaching.
The one thing you need in order to have a successful sales force is a consultative approach.
The one thing you need in order to have a successful sales force is the right messaging.
The one thing you need in order to have a successful sales force is a daily huddle.
The one thing you need in order to have a successful sales force is a weekly pipeline review.
The one thing you need in order to have a successful sales force is a full pipeline.
The one thing you need in order to have a successful sales force is a goal-oriented sales force.
The one thing you need in order to have a successful sales force is a sales selection tool.
The one thing you need in order to have a successful sales force is a sales recruiting process.
Of course there are more; many more.
The problem is one of grammar. All of the articles you read, videos you watch and audios you listen to suggest that there is a key to sales success. Period. But if you change the period to a comma, you’ll quickly see that all of these things are crucial to success in sales.
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