Understanding the Sales Force

I spoke to an Entrepreneurial class at Clark University this week, something I’ve been doing once or twice a year for the past 5 years.  It’s much more difficult than working with experienced C-Level Executives, Sales Leaders, Sales Managers and Salespeople because the kids don’t have the context, reference points or experiences that professionals have.  Despite the difficulty, it’s more fun because they don’t push back, they don’t claim to have heard it before, they don’t say that “it” won’t work in their business, they don’t resist, and they are great learners!