Understanding the Sales Force

This is a longer post than usual but I urge you to read through to the end for the useful lesson.

I conducted a webinar for a client this afternoon and at the conclusion my client thanked me for taking the time to prepare. He said he was grateful. Perhaps he’s simply an individual of high integrity. Perhaps he appreciated the extra time I took to read the materials he sent so I could guide his team in the context of his materials. Perhaps he thanks everyone he works with. Perhaps his compliment stood out because most clients don’t express their thanks when they pay a lot of money for my expertise. Perhaps my client doesn’t often receive this kind of service.

As more and more is expected of salespeople today, I see less and less commitment to do what it takes.

We spent the past two weeks with our five-year old son and during that time, as usual, he said and did some things that have a much greater meaning:

I dropped off our son at school this morning and one of the girls was spelling the names of her parents.  A parent remarked that she didn’t think her own kid could spell the names of her parents.  Just then, a boy said, “I can’t spell my mom’s name but I know all the letters – K-I-M”.

Salespeople are like that too. 

Who has been a momentary mentor to you?  How many lasting impressions can you pass on to your salespeople?  What are some of them?

Today I posted a case history that very effectively illustrates exactly what happens when your salespeople don’t identify their prospect’s compelling reasons to buy and how costly that can be.  This article also explains how simple it would have been for the salesperson to identify the compelling reasons and profitably make the sale.